Think Archive

Below you can explore our archive material – contact 5D if you would like to learn more

5D

032020

Growing Brand Trust is a Waste of Money

Brand trust has been promoted as the crystal ball of brand health data, but what science went into proving the validity of measuring brand trust? Should you invest in building brand trust to drive growth?

5D

112019

CX Brain

Have you ever wondered… How did your company choose your Strategic CX Metric?

5D

082019

The Dirty Secret

Accurate and representative data is the cornerstone of data led insights – it is the pillar on which any insights and analytics team builds its integrity and reputation.

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5D

122019

AI Is Listening

Not all chat bots are the same, their design varies based on the core functions they are built to perform. Have you met our chat bot Echo?

5D

122018

CX Must Haves

Many companies start their VoC program with great enthusiasm, only to struggle with proving the ROI of the program investment a couple of years down the track.

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5D

122017

Confronting insights are the most powerful

Customer centricity and mastering the integration of big data is key to business success, and this is dependent on efficiently identifying the most insightful customer feedback in the terabytes of data you collect.

5D

272020

THE UNCERTAINTY PRINCIPLE

Accurate and representative data is the cornerstone of data led insights – it is the pillar on which any insights and analytics team builds its integrity and reputation.

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